Introduction

The aim of this book is to provide you, the reader, with a mechanism by which you can assess your understanding of the role of a negotiator and review your abilities to achieve success in the negotiation process. As you identify your strengths and weaknesses, you will be provided with practical tips and tools that you can use to improve your performance and ensure that you are a successful negotiator.

Therefore, dear reader, we encourage you to use this book to collect and document your thoughts and craft practical guidelines, which you will test and validate as you negotiate your way through life.

The book will begin with a review of the nature of negotiation in the modern world, highlighting some issues that should be kept in mind as we consider what negotiation actually is in the context of day-to-day life.