Introduction

The transition towards sustainability is now a major issue that has taken centre stage in public debate, policy circles, scientific forums, and business roundtables. Higher education institutions focusing on educating tomorrow’s managers and leaders and on business practices are doubly challenged by this development. On the one hand, they must be accountable to their internal stakeholders who strongly identify with the new “environmental awakening”. On the other hand, because of their status as research institutions, they must provide answers and propose solutions to face this challenge which is shaping up to be the most crucial issue that humanity has had to face in the modern era.

About the Book

In this book, faculty and researchers from École Supérieure de Sciences Économiques et Commerciales (ESSEC Business School), a recognized leader among European schools of business and management, provide a multi-faceted perspective on the different areas that need to be considered to understand the new market dynamics during this environmental and social transition. The book identifies the obstacles that come in the way of the transformation of dominant business models, and how to overcome them in order to move away from “business as usual”. The various chapters in this work offer a vast diversity of approaches that address the paradigm shift towards sustainability, providing insights for both business and higher education. The book includes chapters from seven different departments at ESSEC: Management; Accounting and Management Control; Economics; Information Systems; Decision Sciences and Statistics; Marketing; Operations Management; and Public and Private Policy.

Target Audience

Research-based and combining theory with practice, this thought-provoking book will be welcomed by academics, institutions, and professionals alike, wishing to gain perspectives on the challenges of the transition towards a sustainable society.