Starting from simple hypothesis testing and then moving towards model-building

This valuable book takes readers through the basics of multivariate analysis including: which tests to use on which data; how to run analyses in SPSS for Windows and GLIM4; how to interpret results; and how to report and present the reports appropriately.

Using a unified conceptual framework

Based around the Generalized Linear Model the authors explain the commonalities and relationships between methods that include both the analysis of categorical and continuous data.