Multinational Motor Industry (RLE International Business)

£21.99

Multinational Motor Industry (RLE International Business)

International business Sales and marketing

Author: George Maxcy

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Collection: Routledge Library Editions: International Business

Language: English

Published by: Routledge

Published on: 4th January 2013

Format: LCP-protected ePub

Size: 895 Kb

ISBN: 9781135127015


Introduction

This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theory of its behaviour and its effects on the nation state.

Growth and Development

It goes on to explore the growth and development of the multinational motor industry, and then surveys the state of the motor industry, and the role of multinationals in it, in various types of economy, using case studies from the UK, USA, Canada, Australia, Brazil and India.

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