Models of Opportunity

£38.00

Models of Opportunity

How Entrepreneurs Design Firms to Achieve the Unexpected

Business innovation Entrepreneurship / Start-ups

Authors: Gerard George, Adam J. Bock

Dinosaur mascot

Language: English

Published by: Cambridge University Press

Published on: 16th February 2012

Format: LCP-protected ePub

Size: 1 Mb

ISBN: 9781139234184


Entrepreneurship is changing

Technology and social networks create a smaller world, but widen the opportunity horizon. Today’s entrepreneurs build organisations and create value in entirely new ways and with entirely new tools. Rather than just exploit new ideas, innovative entrepreneurs design organisations to make sense of unlikely opportunities. The time has come to overhaul what we know about entrepreneurship and business models.

Models of Opportunity

Links scholarly research on business models and organisational design to the reality of building entrepreneurial firms. It provides actionable advice based on a deeper understanding of how business models function and change. The six insights extend corporate strategy and entrepreneurship in a completely new direction.

Case Studies and Insights

Case studies of innovative companies across industries demonstrate how visionary entrepreneurs achieve unexpected results. The insights, tools and cases provide a fresh perspective on emerging trends in entrepreneurship, organisational change and high-growth firms.

Show moreShow less