The Key to a Successful MDM Initiative

The key to a successful MDM initiative isn''t technology or methods, it''s people: the stakeholders in the organization and their complex ownership of the data that the initiative will affect.

Understanding and Communicating MDM

Master Data Management equips you with a deeply practical, business-focused way of thinking about MDM—an understanding that will greatly enhance your ability to communicate with stakeholders and win their support. Moreover, it will help you deserve their support: you''ll master all the details involved in planning and executing an MDM project that leads to measurable improvements in business productivity and effectiveness.

What the Book Offers

- Presents a comprehensive roadmap that you can adapt to any MDM project

- Emphasizes the critical goal of maintaining and improving data quality

- Provides guidelines for determining which data to "master"

- Examines special issues relating to master data metadata

- Considers a range of MDM architectural styles

- Covers the synchronization of master data across the application infrastructure