Telecommunication service providers have traditionally competed with technology. While technological advancement will continue to stay highly relevant for the industry, the competitive front line has shifted towards customer value and experiences. This 'Marry Your Customers!' book gives customer relationship counselling on:

revealing the naked truth - that customer experiences 

directly impact the bottom line for telcos;

using a practical customer experience management 

framework tried in better and in worse; and

how to use technology to increase customer value and to

ensure long-term relationships.

The Customer Experience Counsellor, Dr Janne Ohtonen, has delivered various challenging customer experience transformation programmes over the past two decades in the telecommunications, travel and retail sectors, several of which included double-digit performance enhancement for the businesses. He now, together with other telco leaders, shares with you the insights and undisclosed strategic approaches that are successfully used by various
telecommunication and other organisations around the world today.