Marketisation of Higher Education

£139.50

Marketisation of Higher Education

Concepts, Cases, and Criticisms

Education Educational strategies and policy Educational administration and organization Higher education, tertiary education Economics of specific sectors

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Collection: Marketing and Communication in Higher Education

Language: English

Published by: Palgrave Macmillan

Published on: 3rd May 2021

Format: LCP-protected ePub

Size: 4 Mb

ISBN: 9783030674410


Overview

This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.

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