Created especially for the Australian customer!

Attract customers and ensure the ongoing success of your small business with this no-nonsense guide

Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.

Know your target market

— identify your ideal customers, and what, how and why they buy

Develop business and marketing plans

— learn how to create them and why they’re so important

Build effective databases

— develop a database that creates business for you, without the headaches

Solidify your branding

— create a unique brand and keep it fresh and exciting

Understand the power of advertising

— assess if it’s right for your business and how to pick the right strategies

Master publicity

— get your business in the media with the right message

Implement relationship marketing

— develop and maintain networks to create new opportunities

Embrace websites and online marketing

— build a website that drives customers to you, and use online tools and search engines to generate business