£37.99
Marketing the Professional Services Firm
Applying the Principles and the Science of Marketing to the Professions
Market Potential and Need
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike.
About the Book
This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling.
Case Studies and Audience
With case studies from a range of companies including J. Walter Thompson, market research companies, the big four accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.
