Introduction

Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that’s why the SAS® Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular.

Content Overview

Marketing Research with SAS Enterprise Guide includes 236 screen shots to provide a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods.

Features and Benefits

It demonstrates ways of extracting information, collating it to provide reliable knowledge, and how to use these insights to solve day-to-day business and research problems.

SAS® Offerings

SAS® offers a stand-alone marketing research tool by means of the SAS® OnDemand Enterprise Guide solution for academics and business professionals.

Purpose of the Manual

This straightforward, pragmatic reference manual will help: