Introduction

The present book "Marketing of Agricultural Commodities in India" is prepared in planned and systematic manner by the help of different resource persons (authors) and sources of knowledge including journals and books. This book covers the whole gamut of agricultural marketing including marketing analysis, marketing methods, marketing channels, marketing organizations, cooperative marketing, marketing models, agro processing, warehousing, storage, Marketing reforms, Roles of ICTs and PPP (P3) in marketing, marketing schemes and programes.