Marketing Metrics

£43.99

Marketing Metrics

The Definitive Guide to Measuring Marketing Performance

Econometrics and economic statistics Sales and marketing Online marketing / Social media marketing

Authors: Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

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Language: English

Published by: Pearson FT Press

Published on: 8th January 2010

Format: LCP-protected ePub

Size: 11 Mb

ISBN: 9780137053131

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