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This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.
Service Industries Marketing
Strategic Marketing Management and Tactics in the Service Industry
Service Marketing
Strategic Marketing in Tourism Services
Services Marketing Management
Service Industries in Developing Countries
Service Industries
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Service Failures and Recovery in Tourism and Hospitality
Services Marketing Issues in Emerging Economies
Routledge Companion to Financial Services Marketing
Advances in Service Network Analysis