Marketing in the AI Era

£11.99

Marketing in the AI Era

Business strategy E-commerce: business aspects Sales and marketing Market research Customer services

Author: Yaniv Navot

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Language: English

Published by: AMACOM

Published on: 6th May 2025

Format: LCP-protected ePub

ISBN: 9781400253548


Personalized Customer Experience

Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels. It includes emerging best practices on how AI is transforming the limits of personalized experiences and offers practical guidance on how to establish a scalable personalization structure that fits your organization along with a clear, repeatable process that you can implement right away.

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