Marketing In and For a Sustainable Society

£95.99

Marketing In and For a Sustainable Society

Sales and marketing

Dinosaur mascot

Collection: Review of Marketing Research

Language: English

Published by: Emerald Group Publishing Limited

Published on: 5th July 2016

Format: LCP-protected ePub

Size: 2 Mb

ISBN: 9781786352811


Overview

This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.

Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability.

Contributors

This special issue features contributions from several top scholars including former editors of top journals in marketing.

Show moreShow less