Managing Strategy

Provides a series of checklists designed to help managers get to grips with analysing their organisations and developing and implementing strategic plans and options. It covers a range of topics, including:

Understanding organisational culture

Performing SWOT and PEST analyses

Researching new markets

Corporate mission and values

Setting objectives

Performance measurement and balanced scorecard

Strategic options

The combination of action-oriented checklists and handy pen-portrait profiles of key thinkers, including Charles Handy, Henry Mintzberg and Michael Porter, will help you master the crucial skills you need to further your career as a manager.