Managing in the Global Economy

£65.99

Managing in the Global Economy

Business and Management

Authors: Richard M. Steers, Luciara Nardon

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Language: English

Published by: Routledge

Published on: 18th December 2014

Format: LCP-protected ePub

Size: 7 Mb

ISBN: 9781317465553


This definitive text will bring a new level of professionalism to courses in International Management.

Truly global in focus, it is a comprehensive primer on the challenges and prospects of international management, with a particular emphasis on developing global managers who are skilled in economics, strategy, and general management. In addition, the authors help readers develop an in-depth understanding of the role of cultural differences in managerial effectiveness.

The structure of the book

The text is divided into three parts: the emerging global economy; culture, organization, and strategy; and managing global operations.

Management topics covered

Topics include: organizing for international business, global business strategy, building strategic alliances, international negotiations, global staffing, managing a competitive workforce, TQM and employee involvement, and managing multicultural teams.

Additional features

Throughout the text, the authors integrate current conceptual materials on global management with in-depth country analyses and real-world business examples. Each chapter begins with an opening case vignette (from countries around the world) and concludes with a list of key terms and in-depth exercises (Global Manager's Workbook). The text also provides country ratings for 50 countries on economic activity, political risk, and cultural differences, as well as a 35-item instrument for students to measure their own cultural awareness.

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