Managing Digital Transformation

£89.50

Managing Digital Transformation

Evidence from Hidden Champions and Measurement Approaches

Entrepreneurship / Start-ups Management and management techniques

Author: Daniel Wittenstein

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Collection: Innovation und Entrepreneurship

Language: English

Published by: Springer Gabler

Published on: 25th February 2022

Format: LCP-protected ePub

Size: 51 Mb

ISBN: 9783658366957


Introduction

The digital transformation of the business environment and its impact on firm performance is of central interest in economics and management. However, it is still an open question how firms should optimally align their business models and strategies for the digital era.

Research Focus

Daniel Wittenstein investigates this question by generating novel insights from hidden champions and by developing a machine learning-based approach for measuring firm-level digitalization.

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