Management of Intangibles

£48.99

Management of Intangibles

The Organisation's Most Valuable Assets

Business strategy

Author: Ahmed Bounfour

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Collection: Routledge Advances in Management and Business Studies

Language: English

Published by: Routledge

Published on: 7th November 2002

Format: LCP-protected ePub

Size: 2 Mb

ISBN: 9781134590414


Intangibles and Knowledge Management

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing, and strategy.

Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity, and marketing and advertising expenditures, which are now unanimously considered

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