About the Book

This book, by one of the world’s most innovative business scholars and a pioneering philosopher of Edmund Husserl, creatively applies insights from neuroscience and the philosophy of experience called phenomenology to a highly successful and intuitive method of business management. Based on phenomenological insights, they argue that empathy and intuition are as central, if not more, to the success of business innovation or strategy as an objective and analytic approach to business thinking and practice.

Understanding Intuition

To clarify how intuition works and why it is so essential, this book delves into the mechanism of empathy and human consciousness and how to take advantage of it for business practice. By incorporating new understandings from neuroscience and AI research, they propose an organizational structure and a way of strategizing to embrace human innovation in its full complexity to lead business scholars, managers, and entrepreneurs to their own success in business.