Corporate Purpose as a Global Phenomenon

Corporate purpose has become a global phenomenon in recent years. Increasingly, businesses are expected to ''produce profitable solutions to the problems of people and planet, and not to profit from producing problems for people or planet'' (World Economic Forum).

Building Purpose into Corporate DNA

However, the literature on how companies can build purpose into their corporate DNA is still very nascent.

Focus on Asian Companies

This book, first of its kind, focuses on how companies in Asia are building purpose into their journey. It contains case studies of companies and their current journey to become more purpose driven, why they do it, and how they did it.