Chavs are identifiable by their attitude (anti anything to do with authority, art, culture or the good of society) and clothes.

They want money and lots of it, but don't want to have to work for it. Katie Price is a Chav icon. Reality shows and the Lottery are favourite Chav TV programmes.

Here is the branded guide to Britain's new elite - the group taking over high streets up and down the country. Love them or hate them, there's no ignoring them!