Little Bets

£7.99

Little Bets

How breakthrough ideas emerge from small discoveries

Behaviourism, Behavioural theory Management decision making

Author: Peter Sims

Dinosaur mascot

Language: English

Published by: Cornerstone Digital

Published on: 5th May 2011

Format: LCP-protected ePub

Size: 808 Kb

ISBN: 9781409038030


How did Pixar go from producing CAT scan images to winning Oscars?

How did Steve Jobs turn Apple into a world-beating company?

How does Amazon's culture encourage innovation?

How can you find the creative solutions demanded by our ever-changing world?

The answer, according to renowned business thought-leader Peter Sims, is LITTLE BETS. In these fast-moving times, it's next to impossible to predict what's around the corner, and harder still to formulate a foolproof plan to deal with it. Truly innovative companies, Sims argues, don't get caught up in projections and predictions. Instead, they embrace uncertainty, take a chance, fail quickly and learn fast.

This method has formulated thousands of modern advances, from Google's PageRank to Starbucks coffee shops - if you harness its power, what could you achieve?

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