Overview of the 1964 Presidential Campaign

Marked by sharp ideological divisions over civil rights, Vietnam, and federal power, the 1964 presidential campaign between Democrat Lyndon Johnson and Republican Barry Goldwater proved a watershed election in American history.

Although Johnson defeated Goldwater in a landslide and liberalism seemed to ride triumphant, the liberal wave crashed almost immediately and conservatives came to dominate a resurgent Republican Party in the late twentieth century.

Historical Significance and Content

Thoroughly researched and beautifully written, this is the first historical account of this crucial election, and the transition it marked for the nation.

Filled with colorful details and fascinating figures - Johnson, Goldwater, Wallace, Rockefeller, Nixon, Reagan, Robert Kennedy, Martin Luther King, Jr., George Bush, and many more - it captures the full excitement, drama, and significance of "liberalism's last hurrah."