Stewart Rogers has made 100,000 cold calls…and lived to tell about it. Now, in Lessons from 100,000 Cold Calls, this veteran sales pro shows salespeople how to cold call their way to success.

Compiling his lessons and techniques into an easy-to-use

guide, Rogers shows salespeople how to:

Set realistic, yet challenging goals

Build a master database of sales prospects

Write simple yet powerful scripts

Build immediate and intimate trust by phone

Sell concept and credibility in 60 seconds

Sell ethically by phone

Free audio samples available for download online will help readers hone their phone and selling skills. B2B telemarketing is as hot as ever, and Lessons from 100,000 Cold Calls is the one book salespeople need.