Lean Startup

£9.99

Lean Startup

The Million Copy Bestseller Driving Entrepreneurs to Success

Business innovation Disruptive innovation E-commerce: business aspects Entrepreneurship / Start-ups Online marketing / Social media marketing Organizational theory and behaviour Small businesses and self-employment Information technology industries Computer programming / software engineering Web programming Web services Databases and the Web

Author: Eric Ries

Dinosaur mascot

Language: English

Published by: Penguin

Published on: 6th October 2011

Format: LCP-protected ePub

Size: 1 Mb

ISBN: 9780670921621


THE INTERNATIONAL BESTSELLING SENSATION

''The Lean Startup changes everything.'' - Harvard Business Review

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Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that''s being adopted around the world. It is changing the way companies are built and new products are launched.

Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You''ll learn how to test your vision continuously, adapting and adjusting before it''s too late.

With over a million copies sold across the globe, now is your time to think Lean.

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