£9.99
Leading Edge Marketing
Turning Technology into Value
Introduction
This book is a comprehensive blueprint of the FivePs of Marketing (www.The5Ps.com): Product, Packaging, Price, Promo, and Place. Using the Five P’s presents you with key strategies and principles to deliver “must-have” solutions for your current and future business needs.
Strategies and Techniques
Inside are several strategies for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services.
Core Principles
The essence of this book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits… with integrity.
Conclusion
It is a comprehensive guide to deliver a winning solution — from concept to profit.
