According to the NY Times

Over 3,200 venture-funded businesses failed in 2023, losing over $27 billion. Over 70% of PE-funded companies failed in 2022, losing an average of just over $1.3M per company in less than 20 months. And over 20% of all start-ups fail within 2 years. Given the resources and expertise available to these businesses, one has to ask: Why is the failure rate so high?

In working with many hundreds of businesses over the last 35+ years, it’s become evident that most of these companies fail because they are ineffective at Marketing and Sales because they’ve adopted a model – one that has been promoted relentlessly by the digital platforms, solution providers, and the Marketing profession itself – that, in most cases, simply cannot work.

In this how-to guide we examine the reasons why so many businesses fail to achieve their revenue objectives, and what you can do to succeed: by adopting an approach to Sales and Marketing that has been around, and working effectively, for over 100 years.

Why Read "Lead Generation: How We Generated over $4,000,000,000 in New Sales - and How You Can Do It Too"?

If you’re in SALES, you’ll learn how to:

• Stimulate more interest
• Uncover more needs
• Create more urgency
• Establish more rapport
• Build more value
• Unhook more competition
• Overcome more objections
• Shorten your sell-cycle
• Increase your win rate
• Work less and sell more
• And overall: Maximize your performance against quota!

If you’re in MARKETING, you’ll learn how to:

• Get more visibility
• Stimulate more inquiries
• Create more buzz
• Beat the algorithms
• Grow your subscriber base
• Position more effectively
• Generate more leads
• Generate better leads
• Maximize your conversion rate
• And overall: Maximize your MROI!

If you’re a BDR, you’ll learn how to:

• Get past gatekeepers and voice mail
• Get more return calls
• Stimulate more interest
• Prevent rejection
• Make better cold calls
• Uncover more compelling needs
• Escalate your contact level
• Increase your conversion rate
• Eliminate no-shows
• Book more appointments
• And overall: Minimize your CPL!

If you’re a BUSINESS OWNER, you’ll learn how to:

• Grow your revenues "on demand"
• Maximize your margins
• Penetrate new markets
• Raise your prices
• Steal market share
• Increase resells and upsells
• Enhance customer satisfaction
• Increase profitability
• Develop more effective strategies and tactics
• Get better performance from your team
• Close the gap between "where you are" and "where you want to be"
• And overall: Maximize your ROI!