Overview

This book is an extensive resource to demystify online advertising. While it walks you through the very basics of digital advertising like media buying, media planning, tracking and optimization; it also discusses the topics much in limelight like programmatic buying, real-time bidding, ad exchanges, etc.

For Beginners and Experts

The book is as helpful for beginners as it is to the experienced. Once you pick it up, it will help clear all your doubts and will teach you more, helping to increase your knowledge.

The Power of Internet

Internet, once understood, is a powerful platform to launch ideas, build brands and run successful businesses. If you have a business and aspire to scale it up multi-fold, decoding internet is an essential skill and this book is a must-have.

For Marketers

If you are a marketer, this book will help you deepen your understanding of the potent value channel of Internet. Unleash its potential by reading through the book and you will hold the capability of finding new revenue streams and new avenues towards scalability.

For Avid Readers

Even if you are just an avid reader with no digital or marketing background; this book will help you build a systematic understanding of Internet marketing, which is clearly the way to go. It can be a very interesting read and definitely a delightful conversation starter.