£80.99
Kansei Innovation
Practical Design Applications for Product and Service Development
Developed in the early 70s in Japan
The Kansei Engineering (KE) method gives you the tools to develop profitable and well-received products and services.
Written by the founder of KE, Mitsuo Nagamachi, and co-authored by one of his proteges, Anitawati Mohd Lokman, Kansei Innovation: Practical Design Applications for Product and Service Development