Overview

This case book on Japanese companies and multinational corporations in Japan presents 12 entirely new cases studies for academics and business professionals alike.

Content Focus

The cases in the book deal with market entry, corporate growth and crisis management of Japanese firms or international firms in Japan. It presents new developments, such as technological changes (electronic payment and gaming) in the Japanese business environment and provides an overview on the diversity of business activities in the Japanese economy.

Target Audience

Written in a simple and accessible manner, this book can be used as a textbook for students of International, Asian or Japanese management or by international managers and business professionals to make business decisions.