Japanese Consumer Behaviour

£54.99

Japanese Consumer Behaviour

From Worker Bees to Wary Shoppers

Regional / International studies

Author: John McCreery

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Collection: ConsumAsian Series

Language: English

Published by: Routledge

Published on: 8th April 2014

Format: LCP-protected ePub

Size: 3 Mb

ISBN: 9781136831249


What role does consumption play in Japanese lives that are more than study, work and shopping?

How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

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