Surveys find that over 80 percent of Americans agree with the goals of the environmental movement.

Sadly, most Americans admit to doing little more than basic recycling when it comes to acting on that disposition. What is the reason for this great divide between environmental sentiment in this country and individual actions? Author and environmental consultant Crissy Trask seeks to answer this question—and solve the disparity—with a new book that makes it easy to be an environmentalist, no matter how busy or hectic your lifestyle.