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Internet Retail Operations
Integrating Theory and Practice for Managers
Introduction
The rise of the Internet as the first choice for retail shoppers presents new challenges for retailers and suppliers. This book details how information technology evolved to play such a role in retail supply chain networks, how this has impacted supply chain networks, and how this has changed service operations.
Part One
The first part of the text addresses information technology in relation to service and retail industries.
Part Two
The second part covers how the new supply chain dynamics impacts traditional service and retail delivery, the costs involved, the impacts on customer service, and customer expectations.
Part Three
The third part presents case studies of how different retailers meet challenges.