Overview

The text is a blend of theory and practice, some sacrifice of details in both areas is necessary but the guiding principle has been to select that which is of the greatest practical use. The volume goes beyond a functional approach to present international business activities in an integrated framework. Of course what is of most use is a matter for individual judgment. We hope that the thirteenth edition would be of interest and use to those in academic, business, government, and to policymakers engaged in the management of international business. We are indebted to our colleagues and students for their valuable contributions in writing this book. We hope that the final product is worthy of their interest and contributions.