Introduction

You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today's selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities.

About the Book

Insight-Led Selling, Stephen Timme and Melody Astley introduce you to a sales method that stands the test of time. Insight-Led Selling is an approach that provides practical ways to:

• Adopt an executive mindset by learning how your buyers think.
• Build credibility by developing financially driven points of view.
• Communicate with impact by speaking your buyer's language.

You'll hear from top executives from companies like AT&T, Coca-Cola, and Georgia Pacific as they share their expectations of the sales professionals vying for their business. Whether you're new on the job or a seasoned seller, this book is your first step toward sustainable success.