Overview

This book explains how to use Lean principles to drive innovation and strategic portfolio planning. It outlines simple yet powerful visual Lean tools that can enhance idea generation and product development.

Customer Value and Evaluation

It discusses customer value in the form of the benefits customers desire and walks readers through the processes of using Lean techniques to effectively evaluate the quality of any prospective marketing opportunity.

Examples and Industry Applications

Filled with examples that readers can easily relate to, it includes examples from a variety of industries including healthcare.