Exploring the Cloud Computing (CC) Commercial Landscape

As it matures, this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients.

CC-enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, impacting how SaaS providers pursue, acquire, and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business, as attrition can significantly impact the financial viability of SaaS businesses based on this model.

Focusing on the B2B client and the SaaS industry’s dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeks to examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business.