£185.00
Improving University Reputation Through Academic Digital Branding
Introduction
As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence.
Academic e-branding
Academic e-branding involves managing a university's brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements.
Importance of digital presence
Without a solid digital presence, higher education institutions may struggle to remain competitive.
Book overview
Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs.
Topics covered
Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
