About the Book

This book is about a business research technique called Scenario Planning. Scenarios were originally created in the 1960s for defense purposes; later on they were adopted by private enterprise with exceptional results. Nowadays they are also used for public policy.

What You Will Learn

In this book you will learn the theory behind Scenario Planning, walk through three public policy examples, and learn the process steps to build your own scenarios. This book will show you how to use both qualitative and quantitative inputs combined into a method designed to help you envision the future and win in every scenario.

Go forth and win!