How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn''t) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book''s key steps and tools provide models of motivation, analysis and communication structure.

This fully revised and updated second edition includes the following new features:
Campaign Master Planner
Political Checklist
Motivational Values
Behaviour Change
Campaigning and the Climate Issue
Dealing With Disasters
Using Celebrities
Being Interesting
Brainstorming
Visual Narratives
A Strategy For Values, Behaviour, Politics and Opinion
Emergencies
Tame and Wicked Problems
How To Tell If You Are Winning
Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.