Technological Innovations in Hotel Sales

The hotel salesperson of today has a great many technological innovations to work with that are intended to make the sales job easier and more effective, as well as produce more bottom line results for the hotel. Technology provides several communication tools the salesperson might be using to improve interaction with the customer and with the hotel. Customer communication tools would include: e-mail, e-mail attachment capabilities, voice mail and cell phones. Additionally, the salesperson would use e-mail internally between departments within the hotel, as well as with sources of sales leads from regional sales offices, convention and visitors bureaus, etc. In order to make the job more efficient, the salesperson relies on technology for administrative activities such as word processing and developing spreadsheets of sales results. The aim of the book is to put researchers engaged in different areas of research on a common platform so as to be benefited by the current state of knowledge in the field of this subject.