Hollywood and China in the Post-postclassical Era

£45.99

Hollywood and China in the Post-postclassical Era

Film: styles and genres Filmmaking and production: technical and background skills Regional / International studies Media studies: advertising and society Film, TV and Radio industries

Author: Lara Herring

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Collection: Routledge Studies in Media and Cultural Industries

Language: English

Published by: Routledge

Published on: 18th March 2024

Format: LCP-protected ePub

ISBN: 9781040002360


Introduction

This book examines the contemporary relationship between Hollywood and China as case studies that help to define a new era in Hollywood film industry, style, and economics, which is termed the ‘post‑postclassical’ period.

Case Study of Legendary Entertainment

Centred around a case study of Legendary Entertainment, the analysis shows how the studio adopted and adapted its global strategies in order to gain access to and favour within the Chinese film market, and how issues of censorship and financial performance affected the choices they made. Demonstrating Legendary’s identity as a ‘post‑postclassical’ studio and examining how this plays into its China‑strategy, this book explores how this particular case and the necessary analysis of wider political economic relations offer a periodisation of the contemporary Hollywood‑China relationship.

Target Audience

This book will interest students and scholars of media and film studies, as well as academics whose research interests include global cinema, Hollywood, Chinese cinema, transnational cinema, and film industry studies.

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