Why didn’t he call you back? Why doesn’t he talk to your friends? Why does he keep putting off your dates?

Now available as an ebook for the first time, He’s Just Not That Into You has the answers. Now the international bestseller is re-released to change the lives of a new generation. This is a hilarious, playful, honest explanation of male behaviour from a writer and a consultant of Sex and the City. Stop wasting your time chasing after men who aren’t into you, and find men who are! Greg Behrendt provides the insight you need to move on and find them.

The origin of the idea

The idea behind He’s Just Not That Into You came from a conversation between Greg Behrendt and his fellow (female) SATC writers, when they asked his advice one day. This conversation became the seed of an episode which struck a powerful chord with viewers. Before long, Greg became aware that this simple phrase had the power to change women’s lives.

The impact and re-release

He’s Just Not That Into You is now a worldwide phenomenon. Over 100k copies have been sold across all editions, it has topped bestseller charts internationally, and has been made into a major Hollywood film. Now repackaged for a new generation with an eye-catching new cover, He’s Just Not That Into You is essential armour for the modern woman.