Your company needs a winning business model to thrive--and it may soon need to reinvent that business model to survive.

If you read nothing else on business model innovation, read these 10 articles. We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you set up a model for success and stay ahead of your competitors.

This book will inspire you to:

• Build a new business in an established organization
• Give your traditional offerings a shot in the arm
• Understand how a business model differs from a strategy
• Establish digital business models around traditional products
• Adopt the practices of lean start-ups
• Reimagine your core business as a platform
• Counter threats by revolutionizing your business model

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further.

HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment.