Handbook of Research on Global Fashion Management and Merchandising

£320.00

Handbook of Research on Global Fashion Management and Merchandising

Fashion and textile design Management and management techniques Manufacturing industries Hospitality and service industries

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Language: English

Published by: Business Science Reference

Published on: 3 May 2016

Format: LCP-protected ePub

Size: 862 pages

ISBN: 9781522501121


Innovation and Leadership in the Fashion Industry

Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices.

The Handbook of Research on Global Fashion Management and Merchandising

The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

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