Overview

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.

Key Features

Details the study of audiences and how it is changing in relation to digital media

Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world

Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today

Argues that the field works best by identifying particular "audience problems" and applying the best theories and research methods available to solving them

Includes contributions from some of the most outstanding international scholars in the field