Handbook of Corporate Communication and Public Relations

£58.99

Handbook of Corporate Communication and Public Relations

Market research Public relations

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Language: English

Published by: Routledge

Published on: 22nd April 2004

Format: LCP-protected ePub

Size: 1 Mb

ISBN: 9781134314478


Overview

A bold addition to existing literature, this book provides an excellent overview of corporate communication.

Approach

Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.

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