Green Giants

£9.99

Green Giants

How Smart Companies Turn Sustainability into Billion-Dollar Businesses

Development economics and emerging economies Environmental economics Business strategy Business negotiation Applied ecology

Author: E. Williams

Dinosaur mascot

Language: English

Published by: AMACOM

Published on: 12th August 2015

Format: LCP-protected ePub

Size: 793 Kb

ISBN: 9780814436141


What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren’t the only ones. Green Giants examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies:

The Iconoclastic Leader

Disruptive Innovation

A Higher Purpose

Built In, Not Bolted On

Mainstream Appeal

New Behavioral Contract

Packed with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.

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